Brand identity and communication campaign for an Italian medical clinic developing at a fast pace.
Kongo has created the new brand identity for one of the most esteemed health center of Italy. The medical, technical and administrative teams are dedicated to the highest quality patient-centered care.
With top-notch specialists known in the entire country, Centro Abax is quickly becoming a reference for the prevention, diagnosis and treatment of diseases and pathologies that concern different parts of the human body.
Kongo has drawn the clinic’s positioning from its true essence: a mosaic of highly professional and specialized doctors who are able to work together and create synergies to assure patients a modern and bespoke care.
A name that comes from the idea of “mosaic tile” (from Greek “abax”).
A branding to reassure
Kongo created a comprehensive design of the brand territory and iconography that makes it more educationally effective and visually engaging. The art direction uses color and white space to create a bright, vibrant look and feel, starting with distinctive illustrations.
The new identity was designed to work across all platforms and sizes, from social media icons to large-scale environmental graphics. It was important that the logo and territory would work for pedagical communication as well as for commercial activities.