Client: FPT Industrial
From soil to table:
engines powering the food chain
Instore exhibit design and communication campaign to celebrate the partnership between FPT Industrial and Eataly and promote sustainable agriculture.
In 2019 FPT Industrial and Eataly partner up to promote a sustainable food chain Italians are strongly proud of.
In October 2019, Eataly and FPT Industrial – the Brand of CNH Industrial dedicated to the development, production and sale of powertrains – signed a 3-year- partnership narrating the food chain that gets products of Italian excellence from farms to our tables.
For the whole month of October the Eataly Smeraldo store in Milan – the flagship store dedicating the month to wine and its producers – hosted Cursor X an engine concept of the future, a symbol of how FPT Industrial conceives innovation, sustainability and technology.
The central concept:
An aerial installation at the very center of the three story building representing Cursor X at the heart of a wine tree: FPT engines at the heart of agriculture Italians are strongly proud of.
The customer journey:
Starting from Cursor X central installation, Eataly’s customers where then guided through a story divided into four thematic areas dedicated to typical products of Italian cuisine: wine, pasta, tomatoes and cheese. The Brand was taking this opportunity not only to present the Company’s vision, represented by Cursor X, but also to tell the public about the daily role that FPT Industrial’s engines play in the food chain.
Cursor X at the heart of a giant wine tree as FPT engines are at the heart of Italian food excellence.
Video not produced by the agency