We all love our cows
Brand design and communication campaign to launch and manage a major udder health campaign for dairy cattle in Europe.
A four years campaign with the goal to express the fact that we all love our cows. Because there is no good milk without happy cows.
The goal of the campaign wasn’t to tell farmers that what they were doing was wrong but just to open a discussion between them and their vets.
Vetoquinol decided to design a concept, with an institutional tone of voice and a friendly design, that could foster the farmers’ curiosity. The concept peoposed by the agency has been based on the fact that we all love our cows.
We are all in the same boat, with the same main interest: the wellbeing of cows, with no exception.
This resulted in the management of a four years campaign with the goal to communicate with farmers and to increase their knowledge in udder health management.
The campaign is structured with a series of 3 modules per year covering different subjects, from theory to business practices.
The main graphic elements that compose the campaign are the Happy Cow, the tagline “We all love our cows” and a warm and friendly “hand made” graphic style approach that perfectly connects the concept to print and digital supports.
The campaign galvanised sales and marketing teams across the globe, unifying all the activities and creating one strong culture around udder health challenges, with a clear focus and ambition. This is really helping vets and famers to start a discussion which will be vital for their respective success.