Client: Boehringer Ingelheim
Empowering the microbiome, from the very start
3D brand movie to introduce a new class of probiotics to poultry industry’s main stakeholders.
Presenting a new class of probiotics – Live Therapeutics – to the IPPE 2020 poultry audience.
A brand movie as the main asset
A brand movie was created to persuade stakeholders to accept a change of paradigm. A brand movie to change stakeholders’ conventional understanding of probiotics and to encourage them to rethink their hatching programs for gut health.
A brand movie based on a communication straight to the point, serious, confident, emotional.