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Client: Boehringer Ingelheim

Empowering the microbiome, from the very start

3D brand movie to introduce a new class of probiotics to poultry industry’s main stakeholders.

Presenting a new class of probiotics – Live Therapeutics – to the IPPE 2020 poultry audience.

The story:

In 2017 Boehringer Ingelheim Animal Health signed a strategic collaboration with Novozyme – a global biotechnology company headquartered in Denmark – to develop and commercialize probiotics for global poultry production.

Following many months of R&D, in 2020 Boehringer Ingelheim presents an innovative probiotics solution, developed for hatcheries, to the IPPE audience in Atlanta. 

A brand movie as the main asset

A brand movie was created to persuade stakeholders to accept a change of paradigm. A brand movie to change stakeholders’ conventional understanding of probiotics and to encourage them to rethink their hatching programs for gut health.

A brand movie based on a communication straight to the point, serious, confident, emotional. 

“Our convenient model delivers through our safe and automated equipment the next generation of probiotics: a unique blend of healthy bacteria which empowers the microbiome from the very beginning of hatch.”